Turning Regional Voices Into Powerful
E-Commerce Connections
E-commerce is booming in India, but here’s the tea: shoppers vibe with brands that sound local, real, and relatable. Kalakrit helps decode your brand voice for every region, so your audience hears you in their language and their vibe.
Myntra × Kalakrit — Making Online Fashion Feel Local
Background
Myntra, India's top fashion & lifestyle platform, wanted its campaigns, product descriptions, and app notifications to connect with shoppers from metros to Tier-3 towns—speaking their language and their vibe.
Challenge
- Maintain Myntra's trendy, youthful voice across languages.
- Localize huge volumes of seasonal campaigns under tight deadlines.
- Keep cultural relevance in both words and visuals.
Kalakrit's Approach
- Trendy Transcreation – Adapted campaigns with local slang, festival references, and catchy FOMO phrases.
- Cultural Visual Localization – Styled creatives to reflect regional outfits and aesthetics.
- Voiceovers That Sell – Youthful, confident regional voices for video ads and promos.
- Scalable Delivery – Streamlined multilingual campaign rollouts for flash sales & daily notifications.
Scope & Scale
- Languages: Hindi, Bengali, Tamil, Telugu, Kannada, Marathi, Gujarati, Malayalam
- Formats: Video ads, app push notifications, social media content, product descriptions
- Volume: Campaign localization for multiple seasonal sales + daily notifications
- Services: Translation, transcreation, voice acting, visual localization, QA pipelines
Why It Works
- Relatable shopping vibe: Shoppers hear and read Brand A's message like it was crafted just for them.
- Deeper cultural connect: Campaigns tap into regional festivals, slang, and style references.
- Seamless scalability: Multiple campaigns go live in sync across languages without missing sale deadlines.
Impact
- Boosted click-through rates on localized push notifications.
- Higher add-to-cart and purchase rates in Tier-2 & Tier-3 cities.
- Strengthened emotional brand connect with regional audiences.
Final Word
For e-commerce, style speaks. Kalakrit helps brands like Myntra speak it fluently, in every language and every culture.
Where Kalakrit's E-commerce Localization Hits Different
Product Descriptions That Sell
From quirky captions to precise specs, we make sure your listings click with local buyers.
Localized Ads That Pop in Every Feed
Your Facebook and Insta campaigns don't just get translated. Instead, they get reimagined to match the culture, slang, and humor of each region.
Checkout Pages That Don't Confuse
Payment instructions, refund policies, and shipping info are all in clear, culturally on-point language.
Customer Support That Feels Human
From chatbots to help centers, we help you deliver empathy and clarity in every tongue.
See Our E-commerce Localization in Action
Sample video showcasing our e-commerce localization expertise
Trusted by Leading Brands
Let’s Make Your Brand Speak ‘Add to Cart’
Got products people will love? Let’s make sure your audience feels that love in every language. Fill out the form and start selling seamlessly across every market.
