Expand BFSI Reach Through Content Adaptation

Background

Bank A serves millions across India, from metros to rural towns. To boost financial inclusion, they wanted banking guides, explainer videos, and literacy campaigns in languages that truly resonate with every customer.

Challenge

• Make complex financial terms simple and relatable.
• Keep trust and brand voice intact across multiple languages.
• Deliver multilingual campaigns at scale without delays.

Kalakrit's Approach

• Simplified Script Adaptation – Translated product info into everyday language with cultural analogies (e.g., "mutual fund growth" = "planting a sapling").
• Trust-Building Voiceovers – Regional voice talent that sounds warm, credible, and approachable.
• Cultural Fit Checks – Replaced irrelevant references with regionally relevant ones.
• Multi-Platform Delivery – Localized content for apps, WhatsApp, in-branch screens, and social media.

Scope & Scale

• Languages: Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, Gujarati, Punjabi
• Formats Video explainers, app tutorials, loan & credit card ads, social campaigns
• VolumeMonthly localisation of 20–30 assets per language
• Services Translation, voice acting, tone adaptation, cultural review, QA pipelines

Why It Works

• Trust through tone: People are more likely to understand and act on financial advice when it’s delivered in a familiar voice and language.
• Cultural fit: Localised analogies and examples bridge the gap between financial concepts and daily life.
• Scalable quality: A structured localisation pipeline ensures accuracy and speed without losing human touch.

Impact

• Increased engagement with financial tools and campaigns.
• Greater inclusion for rural and semi-urban customers.
• Strengthened trust, positioning Bank A as a household financial advisor.

Final Word

In BFSI, language builds trust. Kalakrit's consultancy approach helps banks like Bank A connect with every customer, not just through translation, but through true cultural resonance.