Drive D2C Growth Through Content Adaptation

Background

Traya, a fast-growing D2C healthcare brand, had strong traction in North India. However, their next phase of scale required deeper penetration in South India and entry into GCC markets—regions where language and cultural relevance significantly influence buying decisions.

Challenge

• Growth plateaued in core North Indian markets.
• Low resonance of existing marketing content in Southern states.
• Needed language and cultural alignment for GCC expansion.
• Required multi-language localisation across diverse content formats.

Kalakrit's Approach

• Regional Language Localisation: Adapted marketing campaigns, reels, and website copy into major South Indian languages.
• Arabic Content Adaptation: Localised ad creatives, product messaging, and value propositions for GCC audiences.
• Cultural Resonance Review: Adjusted tone, references, and messaging to match regional buyer expectations.
• Optimised Multichannel Delivery: Delivered localised content for ads, social media, website, and performance marketing.

Scope & Scale

• Languages: Tamil, Telugu, Kannada, Malayalam, Arabic
• Formats: Reels, performance campaigns, landing pages, website
• Volume: Ongoing localisation across marketing assets
• Services: Translation, transcreation, cultural review, tone adaptation, QA pipelines

Why It Works

• Market alignment: Region-specific language builds instant trust and boosts purchase confidence.
• Cultural fit: Tailored messaging improves relevance for South Indian and GCC audiences.
• Scalable execution: Continuous localisation across channels ensures consistent brand voice everywhere.

Impact

• Boosted orders and conversions in South India.
• Enabled smooth entry into GCC markets.
• Successfully unlocked Arabic-speaking customer segments.

Final Word

For D2C brands, regional understanding is the new growth engine. Kalakrit's localisation approach helped Traya move beyond saturation in the North and tap into high-potential markets across India and the GCC.