Case Study

Traya × Kalakrit — Driving Growth Through Region-First Communication

Background

Traya, a fast-growing D2C healthcare brand, had strong traction in North India. However, their next phase of scale required deeper penetration in South India and entry into GCC markets—regions where language and cultural relevance significantly influence buying decisions.

Challenge

Growth plateaued in core North Indian markets.
Low resonance of existing marketing content in Southern states.
Needed language and cultural alignment for GCC expansion.
Required multi-language localisation across diverse content formats.

Kalakrit's Approach

Regional Language Localisation

Adapted marketing campaigns, reels, and website copy into major South Indian languages.

Arabic Content Adaptation

Localised ad creatives, product messaging, and value propositions for GCC audiences.

Cultural Resonance Review

Adjusted tone, references, and messaging to match regional buyer expectations.

Optimised Multichannel Delivery

Delivered localised content for ads, social media, website, and performance marketing.

Scope & Scale

Languages: Tamil, Telugu, Kannada, Malayalam, Arabic
Formats: Reels, performance campaigns, landing pages, website
Volume: Ongoing localisation across marketing assets
Services: Translation, transcreation, cultural review, tone adaptation, QA pipelines

Why It Works

Market alignment: Region-specific language builds instant trust and boosts purchase confidence.
Cultural fit: Tailored messaging improves relevance for South Indian and GCC audiences.
Scalable execution: Continuous localisation across channels ensures consistent brand voice everywhere.

Impact

Boosted orders and conversions in South India.

Enabled smooth entry into GCC markets.

Successfully unlocked Arabic-speaking customer segments.

Final Word

For D2C brands, regional understanding is the new growth engine. Kalakrit's localisation approach helped Traya move beyond saturation in the North and tap into high-potential markets across India and the GCC.