Case Study

Travel Wings × Kalakrit — Making Travel Experiences Speak to GCC Audiences

Background

Travel Wings is a leading travel brand with a strong presence in the GCC region. To deepen customer trust and expand further into Arabic-speaking markets, they needed travel content that felt local, relatable, and culturally aligned.

Challenge

English-first travel content was limiting emotional connection.
Users in Arabic-speaking countries preferred culturally relevant messaging.
Needed localisation across web, ads, and travel communication at scale.
Required high linguistic accuracy for industry-specific travel terminology.

Kalakrit's Approach

Arabic-First Website Localisation

Adapted travel pages, destination guides, and booking flows into regionally appropriate Arabic.

Campaign & Creative Adaptation

Localised marketing campaigns, social ads, and promotional content with region-specific tonality.

Cultural Nuance Integration

Ensured messaging aligned with GCC cultural sensitivities, travel behaviours, and communication style.

Terminology Precision

Standardised Arabic travel vocabulary across content for clarity and trust.

Scope & Scale

Languages: Arabic
Formats: Website content, marketing campaigns, communication assets
Volume: Multi-platform localisation delivered across recurring campaigns
Services: Translation, tone adaptation, cultural review, terminology alignment, QA

Why It Works

Trust through language: Travel decisions rely heavily on clarity and comfort—Arabic messaging builds instant confidence.
Cultural alignment: Region-specific examples, tone, and nuances increase message acceptance.
Consistent travel terminology: Accurate, standardised terms create a smooth experience across web and campaigns.

Impact

Stronger resonance with Arabic-speaking travellers.

Improved cultural relevance for all travel communications.

Enhanced brand perception and credibility in the GCC markets.

Final Word

In travel, language shapes trust and experience. Kalakrit's localisation approach helped Travel Wings expand deeper into Arabic-speaking regions through culturally aligned, Arabic-first communication.