Case Study

PhysicsWallah × Kalakrit — Making Quality Education Reach Every Student

Background

PhysicsWallah is one of India's fastest-growing EdTech platforms, serving millions of students preparing for competitive exams. Their core audience—especially from Tier-2 and Tier-3 cities—needed lessons in languages that felt natural, simple, and easy to follow.

Challenge

Core users preferred learning in regional languages.
English-heavy lectures created a comprehension barrier for many students.
Needed large-scale localisation without compromising teaching quality.
Required faster turnaround for live classes, recorded modules, and revisions.

Kalakrit's Approach

Simplified Lecture Adaptation

Converted complex explanations into region-friendly language while keeping subject accuracy intact.

Regional Voice & Delivery

Used native-speaking educators and voice talent to preserve teaching warmth and relatability.

Conceptual Fit Checks

Adapted metaphors, examples, and diagrams to suit regional student context.

High-Volume Localisation Pipelines

Enabled batch-wise localisation for live classes, video modules, and revision sessions at scale.

Scope & Scale

Languages: Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Gujarati, Punjabi
Formats: Video lectures, live class adaptations, revision modules, concept explainers
Volume: Localisation across hundreds of video hours per month
Services: Translation, voice acting, academic adaptation, cultural review, QA pipelines

Why It Works

Trust through clarity: Students grasp concepts faster when explained in a familiar language and tone.
Cultural learning fit: Region-specific examples and simpler analogies make difficult concepts easier to visualise.
Scalability: A structured workflow allows high-volume localisation without delays or quality loss.

Impact

Unlocked massive regional learning markets.

Stronger connection with Tier-2 and Tier-3 students.

Localisation costs reduced to one-tenth.

Delivery timelines reduced to one-third.

Final Word

In e-learning, accessibility defines success. Kalakrit's localisation-first approach helped PhysicsWallah deliver high-quality, exam-ready content to every student—no matter their language or region.