Case Study

Going To School × Kalakrit — Making Life-Skills Education Reach Every Rural Girl

Background

Going To School is an NGO creating life-skills education through stories, comics, and visual content for young girls across rural India. To expand learning access, they needed to move beyond English materials and deliver content in languages students were most comfortable with.

Challenge

  • English-only content limited adoption in rural communities.
  • Young girls in Tier-2 to Tier-4 regions struggled to connect with stories and lessons.
  • Needed cost-efficient localisation to maximise NGO budgets.
  • Required adaptation across multiple story-driven content formats.

Kalakrit's Approach

Story & Comic Adaptation

Localised narrative-driven content while preserving characters, intent, and message clarity.

Skill-Based Lesson Localisation

Adapted activity sheets, skill modules, and learning stories into regional languages.

Cultural Grounding

Ensured illustrations, dialogues, and examples matched rural realities.

Cost-Efficient Delivery

Designed a scalable workflow to reduce localisation cost significantly for long-term NGO use.

Scope & Scale

  • Languages: Multiple Indian regional languages
  • Formats: Comics, storybooks, skill-building modules, learning sheets
  • Volume: Ongoing multi-format localisation projects
  • Services: Translation, narrative adaptation, cultural review, QA

Why It Works

  • Local resonance: Children understand stories better when dialogues reflect familiar language and culture.
  • Accessible storytelling: Simple, regionally grounded language increases engagement.
  • Cost-optimised workflow: Designed for NGOs to scale learning impact efficiently.

Impact

Reached Tier-2, Tier-3, and Tier-4 rural learners.
Enabled girls in villages to access key life-skills content.
Supported NGO goals through reduced-cost localisation.

Final Word

When education meets children in their own language, learning transforms. Kalakrit's approach helped Going To School expand life-skills awareness and empower rural girls through accessible, language-first content.

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