Case Study: Innovative Localization for Apna HR

Executive Summary

Apna HR has been localizing its content into 11 vernacular languages for the past two years with a unique approach: transliterating the content into Roman script instead of traditional translation. To meet this distinctive requirement, we trained a team of 15 translators in collaboration with Apna HR. This partnership has enabled Apna HR to effectively communicate with a diverse audience while maintaining consistency and cultural relevance.

Introduction

Apna HR, a prominent HR solutions provider, sought to localize its content into 11 vernacular languages to better serve its diverse client base. However, unlike traditional translations, Apna HR required the content to be transliterated into Roman script. This unique requirement posed significant challenges, necessitating the development of specialized skills and processes.

The Challenge

The project presented several challenges:

Unique Translation Requirement: Translating vernacular languages into Roman script, a process that is not commonly practiced.
Skill Development: Training translators who were experienced in traditional translations but unfamiliar with transliteration.
Consistency: Ensuring consistency in the transliterated content across different languages and platforms.
Quality Assurance: Maintaining high standards of accuracy and cultural relevance in the transliterated content.

The Solution

To meet Apna HR's unique localization needs, we implemented a strategic approach:

1. Initial Assessment:

Project Scope: Defined the scope and specific requirements of the localization project.
Translator Selection: Identified translators with strong linguistic skills and a willingness to learn the new transliteration method.

2. Training Program:

Collaborative Training: Developed a comprehensive training program in collaboration with Apna HR.
Team Formation: Trained a team of 15 translators, focusing on the nuances of transliterating vernacular languages into Roman script.
Practical Sessions: Conducted practical sessions to ensure translators were comfortable with the new approach.

3. Content Adaptation:

Transliteration Process: Implemented a robust transliteration process to convert content into Roman script while preserving linguistic and cultural integrity.
Quality Checks: Established multiple rounds of quality checks to ensure accuracy and consistency.

4. Ongoing Support:

Continuous Improvement: Regularly reviewed and refined the transliteration process based on feedback and evolving needs.
Client Collaboration: Maintained close collaboration with Apna HR to address any issues promptly and incorporate their feedback.

The Results

The project has been a resounding success over the past two years, leading to several positive outcomes:

Effective Localization: Successfully localized content into 11 vernacular languages using Roman script, meeting Apna HR's unique requirements.
Trained Workforce: Developed a team of 15 skilled translators proficient in the transliteration process.
Enhanced Communication: Enabled Apna HR to communicate effectively with a diverse audience, increasing engagement and accessibility.
Client Satisfaction: Received consistent positive feedback from Apna HR, highlighting the quality and effectiveness of the transliterated content.

Key Metrics:

Project Scope: Localization into 11 vernacular languages using Roman script.
Translator Training: Trained a team of 15 translators.
Client Feedback: Positive response, noting the high quality and cultural relevance of the transliterated content.
Duration: Successfully maintained the project for over two years.

Conclusion

This project demonstrated our ability to innovate and adapt to unique localization requirements, providing Apna HR with a specialized transliteration solution. By developing and training a dedicated team, we ensured the delivery of high-quality, culturally relevant content that met Apna HR's needs and enhanced their communication with a diverse audience.

Call to Action

Looking for innovative localization solutions tailored to your unique needs? Contact us today to see how we can help you achieve seamless and effective communication with your target audience.

APNA