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MPL

Case Study: Localizing Branding Material for MPL's Expansion into the Brazilian Market

Executive Summary

MPL (Mobile Premier League) entrusted Kalakrit with the critical task of localizing their branding material for the Brazilian market. The project involved adapting their entire content, from websites to social media content, and even WhatsApp cohorts, to ensure a seamless entry into the Brazilian market. Our comprehensive localization approach led to a successful launch, enhancing MPL's brand presence and engagement in Brazil.

Introduction

MPL, a leading mobile gaming platform, sought to expand its operations into the Brazilian market. To effectively connect with the local audience, they required all branding materials to be localized, ensuring cultural relevance and linguistic accuracy. Kalakrit was chosen to handle this crucial task, given our expertise in localization and understanding of the Brazilian market.

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The Challenge

The project presented several challenges:

  • Comprehensive Localization: Adapting a wide range of content, including websites, social media posts, and WhatsApp cohorts.
  • Cultural Relevance: Ensuring all materials resonated with the Brazilian audience while maintaining the brand’s identity.
  • Consistency: Maintaining consistency across different platforms and types of content.
  • Tight Deadlines: Delivering high-quality localized content within a tight timeframe to align with MPL's launch schedule.

The Solution

To meet MPL's localization needs, we implemented a meticulous and strategic approach:

1. Initial Assessment:

  • Project Scope: Defined the scope and specific requirements of the localization project.
  • Team Assembly: Assembled a team of native Brazilian Portuguese speakers with expertise in marketing and content localization.

2. Cultural Research:

  • Market Analysis: Conducted thorough research on the Brazilian market to understand cultural nuances and preferences.
  • Competitor Analysis: Analyzed local competitors to identify successful localization strategies.

3. Content Adaptation:

  • Website Localization: Translated and adapted the entire website content to Brazilian Portuguese, ensuring it was culturally relevant and engaging.
  • Social Media Localization: Localized social media content, including posts, graphics, and videos, to appeal to Brazilian users.
  • WhatsApp Cohorts: Created localized WhatsApp messages and engagement strategies to connect with users on this popular platform.

4. Quality Assurance:

  • Review Process: Conducted multiple rounds of review and editing to ensure linguistic accuracy and cultural appropriateness.
  • Client Feedback: Incorporated feedback from MPL to refine the content further.

5. Launch Support:

  • Final Review: Performed a final review of all materials to ensure consistency and quality.
  • Support: Provided post-launch support to address any localization issues that arose.
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The Results

The project was a resounding success, leading to several positive outcomes:

  • Seamless Localization: Delivered fully localized branding materials that resonated with the Brazilian audience.
  • Enhanced Brand Presence: Successfully enhanced MPL's brand presence and engagement in the Brazilian market.
  • Positive Feedback: Received positive feedback from MPL on the quality and effectiveness of the localized content.
  • Successful Launch: Contributed to a smooth and successful launch of MPL's operations in Brazil.

Key Metrics:

  • Project Scope: Localization of website, social media content, and WhatsApp cohorts.
  • Languages: English to Brazilian Portuguese.
  • Client Feedback: Positive response, noting the high quality and cultural relevance of the localized content.
  • Market Impact: Significant improvement in brand engagement and user interaction in the Brazilian market.

Conclusion

This project demonstrated our ability to deliver high-quality localization services, ensuring that MPL’s branding materials were culturally relevant and linguistically accurate for the Brazilian market. By providing a comprehensive and strategic localization approach, we helped MPL successfully establish their presence and engage effectively with their new audience in Brazil.

Call to Action

Looking to expand your brand into new markets? Contact us today to see how we can help you achieve seamless localization and connect with your target audience effectively.

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Testimonials

"Kalakrit transformed my book into a mesmerizing audiobook! Their attention to detail in narration, sound design, and editing was exceptional. The final product truly captured the essence of my work. I couldn't be happier with the result!"

- Emma L., Author; Di-tech publishing

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"Kalakrit's localization expertise transformed our website, making it accessible to diverse audiences worldwide. The increase in reach and user engagement has been phenomenal. Their service is a must for any business looking to go global!"

- Sarah K., Marketing Director; Maggi

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"Working with Kalakrit for our video production was an absolute pleasure. Their ability to conceptualize and deliver visually stunning content exceeded our expectations. The final videos were engaging and effectively conveyed our message. A fantastic end-to-end service!"

- Bilal, Founder; Dataseed

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"Kalakrit's E-learning X Localization service delivered top-notch online courses for our global audience. From LMS creation to gamification, their comprehensive solutions ensured an engaging and user-friendly experience. Our courses are now accessible to learners worldwide!"

- Sophia L., Educational Program Director; Simplilearn

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"Kalakrit's Book Translation service opened new doors for my novel. Their translation retained the story's original essence while engaging readers worldwide. The increased visibility and cost-effective pricing were major advantages. Highly recommended!"

- Yamini Chowdhury, Rupa publication

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"The audiobook produced by Kalakrit brought our story to life in a way I never imagined. Their seamless process and high-quality production made for an immersive listening experience. I highly recommend their services!"

-Sahil Gupta; Director V & S Publication

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"The multilingual content strategies from Kalakrit have revolutionized our marketing efforts. Their data-driven approach and cultural insights have significantly improved our conversion rates and global outreach. Outstanding service!"

- Nina R., Digital Marketing Specialist; Hook

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"Thanks to Kalakrit's Website Localization service, my website now reaches a global audience seamlessly. Their expert team ensured cultural relevance and accuracy, significantly boosting our international conversions. Our global footprint has expanded beyond expectations!"

- Rameshwaram., ICICI Prudent Life

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"Creating interactive and educational e-learning content was a breeze with Kalakrit. Their end-to-end services and localization expertise expanded our reach to international learners, enhancing our program's effectiveness. Highly recommend!"

- Liam H., E-learning Coordinator; Byju’s

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"Kalakrit's video production team did an incredible job on our promotional videos. Their creativity and attention to detail ensured our message was clear and impactful. The entire process was smooth and professional. Highly recommend their services!"

- Sonia shah., Brand Manager Bummer

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"Kalakrit's Localization X Digital Marketing service is a game-changer. Integrating SEO, social media, and multilingual strategies, they helped us reach and convert our target audience effectively. Our global brand presence has never been stronger!"

- Nikhil Kharbanda., Marketing Manager; JSW

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