Influencer marketing that also fills your content library.
A regional influencer marketing agency for tier 2+ India and the GCC. Creator campaigns that drive regional sales, plus reusable content you'd otherwise pay to shoot.
What you get
One budget, two returns. Every creator campaign brings new-region sales and leaves you with a library of native-language videos you own and can run as ads. Investment reduced, output doubled.
- Creator roster built to your budgetNano, micro, macro and UGC creators, mixed for your goal and your regions.
- Campaign management end to endBriefing, contracts, scripts, approvals, posting schedules, reporting. You see one dashboard; we run the rest.
- Regional launchesOpen a state or a Gulf market with a coordinated burst across creators in that language.
- Content rights for reuseEvery video is cleared for your ads, so the campaign keeps paying after it ends.
- Performance trackingCodes, links and regional order data tied back to creators and languages.
We build your roster around your budget
Four creator tiers, mixed to your goal. No rate card here; let's talk numbers on a call.
Nano
Under 10K followers
Hyper-local trust. Best for tier 2 and 3 cities where one known face in a town moves orders. High volume, low cost per video.
Micro
10K–100K
The workhorse tier. Regional language audiences that engage, enough reach to matter, and content you'll want to reuse in ads.
Macro
100K–1M
Statewide launches and category authority. One macro creator per language to anchor the campaign, with nano and micro around them.
UGC
Content only
No posting, just videos. Creators shoot for your ad account. Ideal when you need 50 fresh creatives a month and your own media spend behind them.
Who it's for
- D2C brands with a working product and flat growth in the metros.
- Teams spending on creatives and on influencers separately, who'd rather pay once.
- Brands entering Tamil Nadu, Telangana, Bengal, Maharashtra or the Gulf for the first time.
- Founders who want regional reach without hiring a regional team.
How it works
Set the goal
Sales in which regions, in which languages, with what budget.
We build the roster
Creators shortlisted by tier, language and audience. You approve.
Campaign runs
Scripts, shoots, posting and approvals handled by our team.
Report, then reuse
Regional results, plus a content library ready for your ads.
You brief. We handle the rest.
Questions we get on every call
What budget do we need?
Enough to run a meaningful test in one or two languages; we size it on the call. Nano and micro creators make tier 2 campaigns far cheaper than metro influencer work, and the content you keep offsets the spend.
How do you measure results?
Regional orders through creator codes and links, reach and engagement by language, and cost per video in your reusable library. You get one report per campaign.
Can we run India and the GCC together?
Yes. We run Gulf Arabic creators from the same network alongside Indian regional creators, with one brief and one timeline.
Who owns the content?
You do, for the usage term agreed in the brief. We write reuse rights into every creator contract so your ads team can run the videos freely.
Do you handle contracts and payments with creators?
All of it. You get one invoice from Kalakrit; we handle creator agreements, payouts and deliverable tracking.
Ready to be heard in Tamil Nadu, Telangana and the Gulf?
A 30-minute call. We'll show you which languages and creators will move your sales first.