Going Gulf? Sound like you belong there.
Arabic video translation services, every major dialect, and Gulf creators from a 50,000-strong network. For Indian D2C brands entering the UAE and Saudi Arabia, and for GCC brands that want content that sounds local, not imported.
Two kinds of brands come to us for the Gulf
Different starting points, same problem: content that was written for somewhere else.
Indian D2C brands expanding to the GCC
You've won India. Dubai and Riyadh look like the next step, and your Hindi and English ads are about to meet an audience that shops in Arabic, with Gulf references and Gulf prices. We translate the content that works, shoot new content with Gulf creators, and localise the labels and website so the whole brand lands at once.
GCC brands and marketers
You want Arabic video that doesn't sound like Modern Standard read aloud, plus Hindi, Malayalam, Tamil and Urdu content for the South Asian community that makes up a big share of your customers. One partner, every language in the Gulf.
What a Gulf launch covers
- Arabic dialect coverageKhaleeji by default, with Egyptian, Levantine and Modern Standard when your audience needs it.
- Reels and ad dubbingYour best-performing Indian creatives, dubbed and re-hooked for Gulf viewers.
- Gulf creatorsEmirati, Saudi and expat creators for UGC, reviews and paid campaigns.
- Cultural adaptationReferences, humour, modesty norms, Ramadan and Eid moments, and offer formats that Gulf shoppers expect.
- Labels, packaging and websiteArabic that passes regulators and reads naturally on shelf.
- South Asian languages in the GCCHindi, Malayalam, Tamil, Urdu and Bengali for the diaspora audience.
Same hook, Gulf version
هل تعاني من تساقط الشعر؟ جرّب هذا الآن.
Grammatically perfect, and it sounds like a news bulletin. A Dubai viewer hears a formal register nobody uses on Instagram.
شعرك يطيح؟ شوف هالدقيقتين قبل لا تشتري أي شي.
"Hair falling out? Watch these two minutes before you buy anything." Khaleeji, spoken, with the shopper's doubt built into the hook.
Traya in the UAE
The clearest example of a full Gulf launch: website, product labels, Arabic social content and dubbed reels, all from the same team that scaled them across India.
Website localisation, product label localisation, Arabic social media content and reel dubbing for the UAE entry.
UAE launch · result number to add
GCC questions
Which Arabic dialects do you cover?
Gulf (Khaleeji) Arabic for the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, plus Egyptian, Levantine and Modern Standard Arabic. For GCC ads we default to Khaleeji unless your audience says otherwise.
Do you work with Gulf-based creators?
Yes. Our 50,000+ global network includes Emirati, Saudi and wider Arab creators, and the South Asian expat creators who speak to a large share of GCC shoppers.
Can you localise more than videos for the Gulf?
For a launch we usually handle reels, ads, product labels and the website together, so the brand sounds the same everywhere. Traya's UAE launch covered all four.
What about English content for the GCC?
Most Gulf campaigns run Arabic and English side by side. We adapt the English for a GCC audience too; references, prices and offers change even when the language doesn't.
Ready to sound like you belong in Dubai and Riyadh?
A 30-minute call. We'll show you which Arabic, which creators and which content to launch with.