How Traya went from two languages to the UAE

The challenge

Traya had a product that worked and ads that worked, in Hindi and English. Growth outside the metros was slower than the product deserved, and a UAE entry was on the roadmap with no Arabic content at all.

What we did

We started small, two to three years ago: a handful of regional videos to test. As regional orders came in, we expanded language by language across India. When the UAE launch came, the same team localised the website, the product labels, Arabic social media content and the reels and ads.

Results

• Regional expansion scaled as orders grew result number to add
• UAE launch: website, labels, social and ads live in Arabic result number to add

Sample videos

Client quote to add. Ask Traya for one line on what changed once content went regional.