How Man Matters came back after a pilot that didn't pop

The challenge

Man Matters was sceptical that regional content would move the needle, so we agreed a small pilot. The first few weeks were quiet, as short regional tests usually are.

What we did

They came back once they'd seen the longer-term pattern, and we rebuilt the strategy properly: which languages, which formats, how many videos a month. Today we localise 50+ videos across multiple Indian languages and handle their social media creatives on an ongoing basis.

Results

• 50+ videos localised across regional languages result number to add
• Ongoing social media creative localisation result number to add

Sample videos

Client quote to add.