Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. It is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has a total of six manufacturing units — 4 in India and 1 each in the Netherlands and Hungary. India’s fifth and 7th globally, is coming up in Andhra Pradesh.
Apollo tyres was making their content accessible in international and domestic languages to market their offerings to an extended target audience. These translations were to be done with a tight character limit and were supposed to be keyword friendly as per the target regions.
At Kalakrit, our translators are trained to not just translate the written content word for word but to understand the meaning of the English content and then recreate it in the target language. Along with this our project management team finds the top-ranking keywords to make sure the translated copies are SEO-friendly. We regularly provide this service to Apollo Tyres.