Client
Apna is a professional platform that connects job seekers with employers. It helps job seekers to apply for jobs & talk about the corresponding hours of the company. We are the official localization partners for Apna marketing. Apna operates in 11 languages such as Hindi, Gujarati, Punjabi, Tamil, Telugu, Kannada, Malayalam, English, Oriya, Assamese, and Bengali.
Requirment
All of their marketing collaterals are translated into 11 Indian languages Including Hindi, Gujarati, Punjabi, Tamil, Telugu, Kannada, Malayalam, English, Oriya, Assamese, and Bengali. Apna changed 12 vendors before they came to us with their problem as they were not able to get what they wanted. What they wanted was a very different kind of request. They need a lot of recreation of their content from scratch in other languages which needs to be as simple as the language used on WhatsApp. A translation process in which the end process has not 1 but a mixture of languages.
Solution
Our Project Management team devised a new method, which we call modern translation. In this we don’t just translate, The Translator reads the whole context, understands it, and then recreates that content with the same essence in the other language. The final content that comes out is not in the regional script but in the roman script (as we use on WhatsApp). We made a team of linguists for each language and made material to train everyone so that the translations could have consistency and not look like they are done by different people. This new way of Translation is being offered by us to multiple clients for their marketing collateral. And the demand is only going higher which directly means that it is very useful for everyone that is using our Modern Translations. Along with this, we offer them voice-over for their bumper ads and digital videos. Deliverables Translation, Localization, Voiceovers.
